LinkedIn's Product Marketer Playbook: Dominating Product Marketing in the AI Revolution

🚀 Calling all aspiring Product Marketing Managers (PMMs)! This episode is packed with actionable insights for anyone looking to crush it in PMM.

Join us as Ikroop, Product Marketing Leader for LinkedIn Talent Solutions in India, shares her incredible career journey, from Business Development to leading PMM at a global giant.

In this episode, you'll learn:

Breaking down the PMM role: What do they actually do? 🤔
Key skills LinkedIn wants in their top PMMs 🏆
Secrets to nailing B2B storytelling that hits home 🎯
The impact of AI on the future of the talent marketplace 🤖
Your roadmap to PMM success – whether you're a fresher or seasoned professional 📈
Don't miss out on these golden nuggets of wisdom to elevate your PMM career! 🌟

Bonus: Uncover Ikroop's insights on:
Go-to-Market (GTM) strategies 🌐
Feature narratives 📜
Localization challenges in B2B marketing 🌏
Don't miss out on these golden nuggets of wisdom to elevate your PMM career! 🌟

Timestamps
0:00 : Intro
2:30 : Ikroop's Career Journey
3:40: Breaking Down the PMM Role
4:25 : Go-to-Market (GTM) Strategies & feature narratives with an example
9:01: Key Skills for PMM success
11:56: Case Study: Linkedin’s Product Launch strategy
14:46: Localization Challenges in Linkedin’s Product Marketing (Adapting marketing for different regions)
18:59: The Impact of AI on Talent Marketplace
25:58: PMM Roadmap to Success
33:04: Bonus Tip for Networking!

Whether you're a current PMM or just starting your journey, this episode is a must-listen!
P.S : Don't forget to like and subscribe for more product marketing management awesomeness!

✨About me✨
Hi! I am Deeksha, a product marketer with Google with over 12 years of experience across diverse industries, always passionate about learning and innovation. Intrigued by the booming Indian app market, I launched "Behind the Feature" 📚💡 to uncover the strategies and challenges faced by product, tech, design and product marketing professionals to share practical insights to empower listeners in the Indian app development and digital ecosystem landscape 🌍.

📧 [email protected] for queries/ requests to be featured.
🔗 Linkedin :   / deekshaanand  

Where to find Ikroop
🔗 Linkedin :   / ikroop-nijjar  

Links:
Thought Leadership on HR - https://joshbersin.com/podcast/
Community - https://www.productmarketingalliance....

Disclaimer : The views expressed in this video are my own and do not reflect the official views or positions of my employer

Tags: #pmm #productmarketing #linkedin #careertips #talentacquisition #futureofwork #aievolution #ai