Скачать или смотреть Cut to the Chase with Bishop's CEO Leigh Feldman

Unlock the secrets to transforming a marketing career into successful franchise leadership with Leigh Feldman, the dynamic CEO of Bishop Cuts/Color.

Leigh's journey from CMO to CEO is a masterclass in leveraging brand know-how from giants like Nike and Google to navigate the competitive landscape of hair salon franchising. Prepare to be captivated as we explore his cutting-edge strategies for brand consistency, franchisee empowerment, and the art of attracting a diverse clientele with mid-priced, unisex services.

This episode promises to reveal not just the challenges but the triumphs of scaling a brick-and-mortar business where brand partnerships sparkle and a strong brand presence is non-negotiable.

Step into the world of franchising opportunities with insights tailored for the corporate escapee yearning for executive-level income with the allure of flexibility. Leigh shares the blueprint for a semi-absentee business model that thrives on remote management and a supportive framework that adapts to the franchisee's unique market conditions.

From the 'STOP' strategy for overcoming business hurdles to targeted support that evolves with your store's growth, this conversation is an invaluable resource for those ready to command their business destiny.

Key Moments:
7:12 Expansion and Franchise Growth Strategy
15:49 Seasonal Promotional Campaigns for Clients
20:13Franchise Organization's Customization and Flexibility

Leigh Feldman is the current Chief Executive Officer and Brand President of Bishops Cuts/Color, a unisex hairshop franchise with 40+ locations in North America. Mr. Feldman served as Chief Marketing Officer for Bishops from February 2018 to March 2022, before being promoted to the head leadership role.

Previously, he served as Vice President/Group Account Director for Rebel Industries in Portland, Oregon, and Los Angeles, California from May 2012 to March 2018, while also serving as Director of Media/PR and Brand Partnerships for Moonshine Events, a large-scale experiential events, and production company from January 2014 to August 2018. Leigh has worked with clients such as Nike, Adidas, Mazda, Google, Chelsea Football Club, Pabst Brewing Co., Warner Bros., LEGO, and more.


Connect with Leigh: https://www.bishops.co

Connect with Shay Wheat https://graceandeaseproductions.com/
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