Скачать или смотреть Customer Service: Differentiation and Humble Pie

Beyond the call of duty, one insurance agent makes and delivers her humble pie. Terra L. Fletcher relates an example of extraordinary customer service.

Fletcher says she can't stand to hear, "We don't do that in this industry." That's exactly why you should! When differentiation between companies gets smaller, your company must go above and beyond to deliver something no one else does. Don't say, "That's how we've always done it." Today's above-and-beyond will become tomorrow's minimum expectation. Be the first to adopt a new practice, and your company will transcend commodity to become a category of one.

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About Fletcher
Terra L. Fletcher is a marketing consultant, public speaker, and business writer. She specializes in internet marketing and especially enjoys working with other consultants. Fletcher was awarded Entrepreneur of the Year by the Shawano Country Chamber of Commerce on January 24, 2013. She speaks to businesses and trade associations.

#marketing #customerservice #differentiation