Скачать или смотреть Myths of Branding: It's Just About What Happens on the Outside | Andy Milligan

One persistent myth about branding is that it’s only important what happens on the outside. However, there are two key reasons why this is no longer the case.

Out now, Myths of Branding: http://bit.ly/31EYit2

Andy Milligan, co-author of Myths of Branding, explains the importance of getting the inside of your company on-brand – not only to create a strong culture of engaged employees, but to benefit the brand’s reputation on the outside too.

Explore the evidential link between engaged employees and an increase in customer loyalty and revenue, and why there should be little distinction between motivating your employees and motivating your customers


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