CES, the Consumer Technology Association’s annual show of all-things tech, kicks off in Las Vegas

(8 Jan 2024)
ASSOCIATED PRESS
Las Vegas – 7 January 2024
1. CES signs
2. SOUNDBITE (English) Gary Shapiro, President CEO Consumer Technology Association, owner and producer of CES:
“With CES we'll have over 4000 exhibitors in 2.5-million square feet of exhibit space spanning multiple properties in Las Vegas. We take over the city when we're here. We expect close to 130,000 people. And what they'll see is a range of technologies.”
3. CES booths
4. SOUNDBITE (English) Gary Shapiro, President CEO Consumer Technology Association, owner and producer of CES:
“AI has been present at CES for several years. With generative AI in the last year since it's come about, there's a lot of very rapid developments, companies going into new areas. It's like the internet itself. It's not just a technology. It's a fundamentally game setting, changing technology.”
5. CES exterior
6. SOUNDBITE (English) Laurent Marfisi, co-founder and CEO Unistellar:
“We make telescopes of that first super powerful so you can finally see galaxies, nebulae, comets, hundreds of amazing objects. You can even participate in scientific, uh, missions in partnership with NASA. So super powerful instrument, but also extremely easy and pleasant to use.”
7. Images of stars on iPad
++QUALITY AS INCOMING++
8. SOUNDBITE (English) Benny Kang, Business Development Manager at BodyFriend:
“It shoots out the electromagnetic fields from the massage module, from the the neck to the waist. So it'll help reduce the neck pain and the back pain. Um, helps with, uh, cervical disc. And secondly, most important is our innovative independently moving leg units. So previous massage chairs you guys are all used to making it being passive. But this one is active. By moving, it's like you're doing yoga.”

ASSOCIATED PRESS
ARCHIVE: Las Vegas – 25 March 2023
9. Crowd of people on Vegas strip

ASSOCIATED PRESS
Las Vegas – 7 January 2024
10. SOUNDBITE (English) Gary Shapiro, President CEO Consumer Technology Association, owner and producer of CES:
"CES is a gathering place for the world of people that are innovators, focused on technology and the people that buy and sell their products, uh, the investors, the media and the potential partners. Because innovation now requires partnerships to go forward, because there's so much out there that's innovative."
11. Inside CES
12. SOUNDBITE (English) Gary Shapiro, President CEO Consumer Technology Association, owner and producer of CES:
"AI has certainly generated the most pre-CES attention because generative AI and many companies are stepping in, they have contacted journalists. They've talked about generative AI and what they're doing, and that's going to be shown in many different ways. And it comes down to really making our lives better, easier and solving problems. And that's what this technology is and should be about. It's solving real human problems. And whether it's in health care or transportation, education, mobility, that's what it's about."

ASSOCIATED PRESS
Las Vegas – 8 January 2024
13. Welcome to Vegas sign with people

ASSOCIATED PRESS
Las Vegas – 7 January 2024
14. SOUNDBITE (English) Gary Shapiro, President CEO Consumer Technology Association, owner and producer of CES:
"We made the decision last year that Russian exhibitors would not be welcome at CES, and we have not changed that position. Uh, hopefully next year at this time that that situation will be favorably resolved. And we could welcome back our Russian friends."

ASSOCIATED PRESS
Las Vegas – 8 January 2024
15.Welcome to Vegas sign zoom

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