Скачать или смотреть Did Coca-Cola Invent Santa? 🎅🥤

Did Coca-Cola actually invent Santa Claus? 🎅 Not exactly—but they are the reason he looks the way he does today! 🥤

In 1931, Coca-Cola faced a massive problem: sales dropped in winter. To fix it, they hired illustrator Haddon Sundblom to create a "warm and jolly" version of Santa to sell soda in the cold. Before this, Santa was often depicted as a tall thin man or even a spooky elf in green or brown!

This is a masterclass in Rebranding and Nostalgia Marketing. By aligning their brand colors (Red & White) with the most iconic figure in history, Coca-Cola didn't just sell a drink—they "owned" Christmas.

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