Why you should trade in your Rolex for a Casio

Update: Noted the Shakira “you traded in a Rolex for a casio” line in the recent diss track going crazy so thought that this video suddenly became very relevant to that discussion!

Ok bold claim, but hear me out. May just be me, but I’ve felt the tide turning a little against the Rolex brand. There are some aspects of Rolex that you just can’t dispute, like it’s history, horological contributions and roots into popular culture. But what have they done lately? Palm fronds?

On the other hand, the casio brand has more claims to its name than you might have realised if you aren’t a full on casio nerd. But even if we keep it’s on Rolex’s turf with chronometer ratings , chronograph utility , complications , being a “tool watch” - Casio and it’s related brands of pro trek, g-shock and others still take plenty of rounds. I hope you enjoy the video and perhaps it will make you think again on the merits of casio vs the perceived wisdom of Rolex as the more valuable brand. Of course all in good fun and I have much respect for both brands (and own a Rolex Submariner !) . And yep I squeezed a “punch out” red thread in there …

#casio #rolex #digitalwatch

Intro: 0:00
Round 1 - History: 0:57
Round 2 - Oyster / Submariner: 1:29
Round 3 - Oyster Perpetual: 4:49
Round 4 - Chronometer: 6:16
Round 5 - Complications: 8:58
Round 6 - Chronograph: 11.57
Round 7 - Tool watches: 14:22
Round 8 - Space: 17:50
Round 9 - Design Variety: 18:54
Round 10 - Pop Culture Impact: 19:29
Round 11 - Technology: 20:09
Round 12 - Economics: 20:54

If you would like to make a contribution to the channel this is welcome at : https://buymeacoffee.com/Illuminating

Particularly helpful sources for this video (others included throughout) have been:

The Vintage Watch Straps Website - Particularly on water resistance

Rolex magazine website for the many pop culture references

Worn and Wound’s article on chronometer history

On the Dash for chronograph history

on Rolex as a Veblen Good

the inspiration of their recent “done with Rolex” style videosOk bold claim, but hear me out. May just be me, but I’ve felt the tide turning a little against the Rolex brand. There are some aspects of Rolex that you just can’t dispute, like it’s history, horological contributions and roots into popular culture. But what have they done lately? Palm fronds?

On the other hand, the casio brand has more claims to its name than you might have realised if you aren’t a full on casio nerd. But even if we keep it’s on Rolex’s turf with chronometer ratings , chronograph utility , complications , being a “tool watch” - Casio and it’s related brands of pro trek, g-shock and others still take plenty of rounds. I hope you enjoy the video and perhaps it will make you think again on the merits of casio vs the perceived wisdom of Rolex as the more valuable brand. Of course all in good fun and I have much respect for both brands (and own a Rolex Submariner !) . And yep I squeezed a “punch out” red thread in there …

#casio #rolex #digitalwatch

Intro: 0:00
Round 1 - History: 0:57
Round 2 - Oyster / Submariner: 1:29
Round 3 - Oyster Perpetual: 4:49
Round 4 - Chronometer: 6:16
Round 5 - Complications: 8:58
Round 6 - Chronograph: 11.57
Round 7 - Tool watches: 14:22
Round 8 - Space: 17:50
Round 9 - Design Variety: 18:54
Round 10 - Pop Culture Impact: 19:29
Round 11 - Technology: 20:09
Round 12 - Economics: 20:54

If you would like to make a contribution to the channel this is welcome at : https://buymeacoffee.com/Illuminating

Particularly helpful sources for this video (others included throughout) have been:

The Vintage Watch Straps Website - Particularly on water resistance

Rolex magazine website for the many pop culture references

Worn and Wound’s article on chronometer history

On the Dash for chronograph history

‪@TeddyBaldassarre‬ on Rolex as a Veblen Good

‪@THEMADWATCHCOLLECTOR‬ and ‪@theurbangentry‬ for the inspiration of their recent “done with Rolex” style videos