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Trelleborg Exhibits High Performance Tires, Digital Tools and Games at EIMA 2014

Taking centre stage on Trelleborg’s 500 square meter stand was the company’s latest product innovation, the IF 900/65R46 TM1000 High Power tire. The TM1000 High Power was suspended on stand over an ant, to replicate the advertising campaign for the tire, the slogan of which is ‘Trelleborg, 500 hundred kilograms of lightness’.
This highlights the footprint of the tire; the widest on the market, it provides optimum pressure distribution. With the utmost respect for the soil, the TM1000 High Power protects land from compaction, boosting productivity and ensuring higher crop yields

Trelleborg’s stand also included an area dedicated to its innovative ProgressiveTraction™ tire, a concept of agricultural tires specifically designed to improve farming efficiency thanks to a double lug.

Just launched, Trelleborg showcased the new ‘Farming Simulator 15’ video game, providing young farmers with the opportunity to take on the challenges of modern agriculture, while making themselves familiar with Trelleborg tires across a range of applications.