How to Develop and Execute a Revenue Growth Strategy

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Greg Alexander, CEO of SBI, joined by John Myers, shares how to develop and execute a revenue growth strategy. http://bit.ly/GoSBI.

00:20 Welcome and guest Introductions
04:12 Laying the foundation for revenue growth by clearly determining the company's mission
08:00 How John develops the Rentokil brand
12:37 Developing financial objectives
15:07 Determining which markets to compete in
19:45 How to develop a competitive and sustainable competitive advantage
28:53 Practical advice for increasing revenue growth with a marketing strategy
32:53 Wrap up


SBI Sales and Marketing Video Podcast Summary:

Greg Alexander and his special guest, John Myers, CEO of Rentokil Initial, discuss how to develop and execute a revenue growth strategy using corporate strategy, step 2 (found on pages 51-70) of SBI’s Revenue Growth Methodology, as a guide. Go to bit.ly/SBIreport to follow along.

John shares how he laid the foundation for growth by clearly determining the company’s mission, vision and values. He defines the way he wants his employees to behave with customers and each other.

John also shares how he develops the Rentokil brand and determines financial objectives. He explains how he decides which markets to compete in, which to avoid and why.

Lastly, Greg and John leave viewers with practical advice about how to increase revenue using a strong marketing strategy.


Ready to Make Your Number?

If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/conta....