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The Future of Messenger Marketing: What It Is, Where It’s Going, & Why The Future Is So Very Bright For Businesses in 2022.

There’s no denying the fact that we’re moving away from emails, SMS, and phone calls. More and more we’re using mobile-friendly messenger apps like Facebook Messenger, iMessage, and WhatsApp to keep in touch with friends, family, and even businesses.

It’s the quickest, easiest, and most convenient way to reach someone.

Is it any wonder, then, why Facebook Messenger Marketing is the most exciting new marketing channel to come by in a long, long time?

What Is Messenger Marketing?
Messenger marketing is a new and increasingly popular way to communicate with prospects, leads, and customers.

As a marketing channel it boasts better engagement than any other channel out there, including:

Email
Direct mail
Social media
Push notifications

So what does that mean? Very simply, it means when you send your customers a message on Facebook Messenger, more people will open, read, and interact with your messages.

And those messages can either be live (say, a real-time conversation between a customer service rep and a customer), or they can be automated using a chatbot (much like an email autoresponder series). But unlike email, which has come to feel like work for most people, Facebook messages are quick & easy to respond to.

As a result, they get sky-high open and click-through rates.

However, with Messenger Marketing, you can do a lot of things you can’t with SMS, like sending beautiful messages that come complete with clickable call-to-action (CTA) buttons, GIFs, galleries, and more.

Basically, Messenger Marketing combines the instant delivery & attention of SMS with the attractiveness and automation power of email. Messenger also feels more personal than email, but less invasive than SMS—striking the perfect balance for businesses looking to communicate with customers.

To learn more about how SegMate can help you with your Messenger Chatbot Marketing, visit https://segmateapp.com