Скачать или смотреть Ep 058 – Mary Ann Pruitt, Mosaic Agency – Media for the Ages

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Ep 058 – Mary Ann Pruitt, Mosaic Agency – Media for the Ages
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In this episode I got to sit with Mary Ann Pruitt, CEO and president of Mosaic Media, and discuss the need for specialized media buying expertise in the agency space. She explains how Mosaic Media helps agencies by providing media buying services without the high overhead costs. Mary Ann emphasizes the importance of collaboration and partnership between agencies and specialized service providers. She also discusses the evolution of media consumption and the impact of COVID-19 on media habits. Mary Ann recommends the book 'Miracle Morning' and advises listeners to trust their gut instincts in business.

Key Takeaways
• Specialized media buying expertise is crucial in the agency space to optimize return on investment.
• Collaboration and partnership between agencies and specialized service providers can lead to stronger client outcomes.
• The COVID-19 pandemic accelerated changes in media consumption habits, with older generations embracing online platforms and younger generations rediscovering traditional media.
• The book 'Miracle Morning' offers valuable insights on establishing morning routines for personal and professional growth.
• Trusting your gut instincts is important in business decision-making.

Chapters
00:00 Introduction and Background
07:01 The High Overhead Costs of Media
13:04 The Impact of Data and Micro-Targeting
27:24 Hobbies, Tools, and Business Advice

Contact Mary Ann on her website: www.mosaic.agency