Скачать или смотреть Creative Relentless Mastery - Keith Bradshaw

In this episode of the LytePOD, Sam Koerbel sits down with Keith Bradshaw, CEO and Co-Founder of Speirs Major, one of the most revered lighting design firms in the world. Recorded at the IALD Enlighten Americas Conference, this conversation explores the deeply personal and professional philosophy that drives Keith and his studio to create meaningful, emotionally resonant lighting experiences.

Far from chasing trends or repeating past successes, Keith unpacks how a commitment to exploration, risk-taking, and rigorous thinking is essential to producing work that stands the test of time. He shares insights on studio culture, his aversion to creative shortcuts, and how true innovation is born from the relentless pursuit of nuance.

Whether you're a designer, architect, developer, or creative leader, this episode is a must-listen for anyone interested in how timeless design is made.

Where Keith works: https://smlightarchitecture.com/

Guest: Keith Bradshaw, CEO and Co-Founder, Speirs Major
Host: Sam Koerbel
Presented by: LytePOD x IALD (Recorded at Enlighten Americas)

00:00 – Introduction to Keith Bradshaw
02:00 – Lighting Design Without a Signature Style
04:45 – Creative Work vs. Waiting for Inspiration
07:10 – The Fear of Repetition in Design
09:00 – Studio Culture and Creative Leadership
11:30 – Lighting as an Emotional Experience
14:00 – The Value of Context and Listening
16:20 – Letting Go of Perfectionism
18:40 – A Moment of Celebration in Copenhagen
20:50 – Staying Creatively Hungry Over Time
23:30 – Designing for the Present Moment
25:20 – Risk-Taking and the Myth of Playing it Safe
28:10 – Leading a Team Through Long Projects
30:00 – Final Reflections and Words for the Next Generation