Скачать или смотреть Brand Value in the AI Era: Utility Beats Name Recognition

Brand names used to be moats. Now? AI is making utility the real competitive advantage. If your brand can't deliver tangible value, even a household name won't save you. This is what smart executives need to understand about the future of brand equity.

In this video, you'll learn:
• Why traditional brand equity is losing value
• How AI is shifting power from name recognition to utility
• What "utility-first" means for your business strategy
• Examples of brands that adapted (and those that didn't)
• How to reposition your brand for the AI era

For Australian executives who need to protect brand investment while staying competitive.

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