Скачать или смотреть How AEC Leaders Navigate the Biggest Disruption the Industry Has Seen

The AEC industry in Canada is facing an unprecedented “perfect storm”: stalled real estate/condo markets, a shocked office sector, disruptions in education projects, and accelerating digital change—from automation and modular construction to drones, robotics, and AI.

In this episode, Johanna Hoffman (Oomph Group)—former global marketing director in AEC and now a strategic marketing + business development advisor—breaks down what she’s seeing on the ground: layoffs, stalled pipelines, and why this cycle isn’t a temporary dip.

We also discuss what the best firms are doing differently: building a plan, sharpening their positioning, aligning marketing with business development, and transforming the website into an actual growth engine (not just a portfolio).

Key topics

Why three AEC sectors are “blowing up” at once

Digital disruption: construction automation, modularization, robotics, drones, AI

Why referrals + “portfolio sites” aren’t enough anymore

Minimum website moves: case studies, team visibility, accessibility, SEO/AEO.

The hard truth + the opportunity for AEC leaders

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Find Johanna Hoffman:   / johanna-hoffmann-b35b251  
Find Oomph Group: www.oomphgroup.com
Find Marcello Gortana:   / marcellogortana  
Find Symon Oliver:   / symonoliver  
Find Tennis: www.designtennis.com

Watch more videos at: / @tennis7631

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🎙️ The Weekly Set — conversations about design, systems, and the work behind digital work.