How to use Google Hotel ads to increase your direct bookings

Google Update since the production of this Video: Commission-based bid strategies in hotel ads to sunset.
https://support.google.com/google-ads...

How to use Google Hotel ads to increase your direct bookings

Google has been growing its influence in the travel sector for more than a decade and has become a powerful tool for hotels to reach more customers. There are lots of ways for hoteliers to use Google to their advantage and, in this video, we shall be talking about how Hotel Ads work.
We shall introduce “cost-per-stay” – a new, commission-based pricing model for hoteliers that uses Google Hotel Ads – and explain how hotels and independent properties can make use of this feature.
We’ll cover what Google Ads are, how they work, how your properties are displayed in the interface, and how they make it easier for your customers to locate your hotel and make a booking.
With Google Hotel Ads, your property is listed on Google’s platform and any OTA can bid for clicks from your brand. Make sure you have a tech partner who can connect you, so you can get direct bookings as well – you can work with a channel manager, booking engine, or your PMS to set up a connection.
We’ll show you how all this works and what you need to get started — like setting up a campaign, specifying a geographical area, and connecting your booking channels to the Ads platform.
We’ll also outline some of the advantages and disadvantages of a commission-based model compared to the click-driven model, as well as examining the advantages of Google over traditional OTAs.
At Hotel-Spider, we help hotels connect with Google and get started with Hotel Ads. Let us know if we can help you – we are looking forward to hearing from you.

-- Timestamp --
00:00 How to use Google Hotel ads to increase your direct bookings
00:26 How Google hotel ads have evolved over the past years
01:11 What are Google hotel ads and hot do they work?
02:17 How to get my Hotel displayed on Google hotel search results and on hotel ads
03:44 How can I connect my Google ads account?
04:46 How to set up a Google hotel ads campaign, step by step
05:40 Cost per click vs. Cost per stay
06:36 Cost per acquisition CPA
06:49 Cost per stay CPS
07:57 conclusion and some thoughts on the future of google in the hotel distribution landscape

with Elisha Schoppig   / elisha-schoppig  

Hotel-Spider is a cloud-based online distribution platform with a deep-rooted presence in the hotel technology market. We empower hospitality distribution as we imagine, develop and deploy customer-driven software solutions. Our goal is, to simplify the complex distribution landscape through our systems. Our Hotel-Spider Hospitality Distribution Platform includes booking engine, metasearch (Google, Trivago, Tripadvisor), central reservation system, PMS connectivity, and channel manager. Trust your Swiss specialists to optimize your online sales with an integrated and fully automated approach.

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Contact us by email [email protected] or call us +41 22 360 03 70

https://www.techtalk.travel/
Representing the change needed by the fragmented hotel and travel technology landscape, techtalk.travel is a dynamic community of hospitality innovators ranging from hoteliers and hotel owners to industry students and tech providers.
With the power of idea collaboration and shared knowledge with key stakeholders, game-changers and industry influencers we aim to be the go-to resource for neutral hospitality technology content.
Additionally the platform allows technology providers to educate about their services promoting sales, marketing, distribution and to build loyalty through the techtalk.travel community.

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This Video includes:
Music by
DIMANCHE    / @dimanchechill  
Carmen María    / carmen maría  
Anno Domini Beats    / @annodominibeats  
Images and stock footage from shutterstock.com and storyblocks.com