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YouTube’s Culture & Trends Report 2025 | Growth Hacks for Creators

In this episode, Jenny and George break down the latest YouTube Culture & Trends Report, packed with strategic insights every creator needs to know in 2025.

Here’s what we cover:
✅ Why viewer interest matters more than subscriber counts for discovery.
✅ The Barbell Strategy: balancing short-form content for reach and long-form videos for depth & monetization.
✅ The rise of YouTube on TV screens and how it’s reshaping content formats.
✅ Why authenticity and storytelling win over flashy production.
✅ The massive income potential from YouTube’s diverse monetization streams.
✅ How to build your channel with a founder’s mindset — treating it as the starting point of your brand.

Whether you’re just starting your channel or scaling to the next level, this episode will help you future-proof your content strategy and stay ahead of the trends.

👉 What type of content are YOU planning to double down on — shorts or long-form? Drop your thoughts in the comments!

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