Скачать или смотреть Introduction to Gestalt Theory (Gestalt Theory for Web/UX/UI/App Designers)

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This is a lecture in our online course available at Udemy where you can learn about the gestalt theory, which teaches web designers to account for cognitive biases of visitors and to appeal to their subconscious minds by catering to how the human perceptual system works. You can apply gestalt psychology consciously when designing user experiences so that your target audience will perceive the whole rather than individual parts.

Our brains use complex neurological mechanisms to interpret the constant stream of visual information entering our eyes, thereby turning our experiences into cohesive, meaningful, and usable representations of the world.

Gestalt theory attempts to simplify and explain visual perception by giving us clues as to how these cognitive processes are organized in the mind. It is built upon the premise that the whole is different than the sum of its parts and assumes that we perceive whole objects before their constituents, and that it is perceptual organization that underlies human perception.

Gestalt theory can help web designers use the biases and quirks that characterize human visual processing, in order to achieve superior designs, by structuring visual information in a manner that will make it easy for users to pursue their goals, while also having a good user experience.