Ecommerce Will Humble You: Brutal Truths From a 9-Figure Founder

[PRODUCED BY FINALOOP]
On this episode of Margin Talks, host Fan Bi is joined by Ben Cogan, co-founder and CEO of Agora, as they go deep into the hard lessons learned from a career across everything DTC has to offer.

As usual, Jacob Becker jumps in to explain critical financial concepts every DTC founder must master, including balance sheet and cash flow statements.

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And this time, a comprehensive Marketing Budget Template.
It's an incredibly detailed resource created by ecommerce finance experts. This in-depth planning tool gives you the exact framework used by successful DTC brands to plan, track, and optimize their marketing spend. Available exclusively to our newsletter subscribers.

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CHAPTERS:
0:00-04:11
What makes 7-figure DTC brands not an asset but… a liability?
04:11-08:14
The importance of the balance sheet in DTC
08:14-10:28
Get to know Ben Cogan and Agora
10:28-12:00
The proliferation of DTC
12:00-14:32
Profitability vs excess profitability
14:32-17:44
The DTC Cash Flow Statement
17:44-21:30
Things we like and don’t like about ecommerce
21:30-25:44
Opportunity selection in DTC
25:44-29:19
Equity Financing
29:19-30:40
BFCM Approaches
30:40-34:00
Advice to founders
34:00-35:10
Agora Personal Favs
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Finaloop is the leading ecommerce accounting service for DTC brand who are looking for a reliable, affordable way to keep track of their finances. With Finaloop, you'll be able to manage your finances, bookkeeping, and ecommerce transactions in one easy platform, along with expert service.

👉 Finaloop: https://www.finaloop.com/