Скачать или смотреть Why Public and Media Relations ROI Can’t Always Be Measured - On Record PR - Ep 192

In this episode of On Record PR, Jennifer Simpson Carr and Sarah Larson explore the complexities of measuring return on investment (ROI) in public and media relations within law firms. While traditional metrics like clicks and impressions are commonly used, they argue these numbers often miss the mark when it comes to capturing the deeper value of PR — such as building trust and long-term reputation.

Sarah underscores the significance of intangible outcomes like brand lift and executive visibility over time. Together, they advocate for a shift in focus: instead of chasing vanity metrics, law firms should prioritize consistent content creation, human-centered storytelling, and relationship-building efforts that contribute to a firm’s “reputational bank.” They also emphasize the need to evaluate the quality and relevance of an audience, not just its size.

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About Furia Rubel Communications
Furia Rubel Communications delivers integrated marketing and public relations services to professional service firms and businesses worldwide. Since 2002, our client-centric, data-informed strategies have driven measurable results and supported sustainable business growth.

Our experienced team offers a full suite of services — from business development and strategic planning to public relations and crisis communications.

About the On Record PR Podcast
Our award-winning podcast, On Record PR, offers practical insights and proven strategies tailored for leaders in the legal industry. Whether you're a managing partner, CMO, executive committee member, or practice group chair, our episodes are designed to help you tackle challenges, spark innovation, and lead with impact in today’s evolving legal landscape.