Скачать или смотреть Amsterdam Launches Digital Campaign to Discourage British Tourists Seeking Drugs and Alcohol

The Dutch city of Amsterdam has launched a digital campaign aimed at deterring British tourists who come to the city in search of drugs, sex, and alcohol. The campaign uses discouraging messages triggered by specific search terms like "stag weekend" and "cheap hotel" in Amsterdam. The ads highlight the consequences of bad behavior, such as being handcuffed or detained by police, and urge visitors to stay away if they plan on engaging in drunken and disorderly behavior. While the campaign hopes to rebrand the city's raunchy reputation created by cannabis cafes and the red-light district, some British tourists feel discriminated against by the campaign, and some locals argue that over-tourism is the real problem. The council aims to expand the campaign to other EU capitals if it proves successful in the UK.