Google Ads vs Facebook Ads: Which is Better for Your Online Business?

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Google Ads versus Facebook Ads: Which one should you choose for your online business?

Our clients face this dilemma every day. And I’m going to solve it right now.

Consider this: Facebook currently has 2.5 billion active monthly users while Google handles roughly 3.5 billion searches per day and accounts for 92% of overall organic search traffic in the US.

Google Ads vs Facebook Ads: Which Is Better for Your Online Business? ➡️ https://zimamedia.com/blog/google-ads...

1️⃣ Course Navigation

0:00 | Google Ads versus Facebook Ads
0:50 | Which ads platform is more active?
1:06 | What’s the difference between Google Ads vs. Facebook Ads?
1:18 | Google ads benefits
1:33 | Facebook ads benefits
1:49 | Test both ads platforms
2:08 | The secret sauce
3:28 | The verdict

2️⃣ Meet Mike Zima

Hi, I am Mike and I am also the co-founder of Zima Media, a digital marketing agency focusing on SEO, Google Ads, Linkedin Ads, Facebook Ads with over 1000 reviews.

What makes Zima Media different is that we are completely decentralized, meaning we have eliminated overhead such as office bills, allowing us to offer affordable, quality digital marketing services to our clients—thereby lowering the bar of entry for small businesses.

3️⃣ Key Insights

Google Ads is more ideal for businesses that sell products or services that users are aware of and are already actively searching for. It means that with Google Ads, you can easily leverage high buyer intent to close more sales.

Facebook, on the other hand, is mostly a better choice if you’re trying to advertise new products and grow your brand awareness. In other words, Facebook offers advanced targeting options that you can leverage to reach your niche audience and let them discover what you offer.

4️⃣ Social Media Links

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