Evergreen Content-What It Is and How to Create It

Hi there, today we’re discussing evergreen content—what it is and how to create it.

As a marketer or business owner, you already know that creating valuable content is the golden ticket to attracting and engaging your target audience. But do you know the secret to creating content that brings consistent organic traffic to your website for many years and even decades?

The answer is evergreen content. Yes, you read that right! It’s a timeless treasure trove of content your audience will find helpful and enjoyable for years to come.

Unlike other types of content, evergreen content doesn’t have a shelf life. It transcends seasonality, the latest buzz and trends and remains continually relevant to readers over a long period of time—often several years. As long as the content doesn’t go out of style, readers will keep coming back to your site to consume it, increasing their chances of becoming paying customers.

The beauty of creating evergreen content is that it continues to rank higher on search engines, boosts your credibility, drives traffic and generates a steady inflow of leads for your business. Years after production, evergreen articles continue to provide value for your audience and business in terms of sales.

Here’s the kicker: creating an evergreen content strategy requires careful planning, research and effort. From selecting a timeless topic to incorporating appealing visuals, the process can be daunting.

In this video, we’ll dive into what evergreen content is, why it's important for your business, and how to create it. We'll explore different evergreen content formats and the key characteristics of evergreen content, including how to identify timeless topics and how to avoid creating content that quickly becomes outdated.

So, if you're ready to take your content marketing strategy to the next level, grab your coffee, sit back and relax as we unpack valuable insights you won’t want to miss.

You don’t have to be an expert designer to create valuable content. With a template and an easy-to-use design tool like Visme, you can easily create captivating, evergreen content for your business, regardless of your skill level.

Get started with Visme now: https://www.visme.co/templates/


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In this video, we’ll cover:

00:51 What is Evergreen Content?
02:41 Understand Your Target Audience
03:28 Research High Traffic Keywords
04:27 Choose a Timeless Topic
05:42 Craft High-Quality Content
06:54 Incorporate Visual Appeal
08:33 Consider the Structure and Formatting
09:08 Consider the Structure and Formatting

Promote and Repurpose Your Content



To read the blog post version of this video, head over to: https://visme.co/blog/evergreen-content/