Скачать или смотреть VoC Myth Busting with Ian Golding

In this eighth episode of the VoC Myth Busting series, Darren Wake puts a familiar statement to Ian Golding:
“I need senior and exec level buy in to make significant changes in CX, otherwise I can’t make anything happen.”

Ian explores why this belief is more reality than myth, what happens when leadership support is missing, and how CX professionals can still build momentum by combining passion with evidence.

Here’s what we cover:
Why CX needs leadership support to be sustainable
The challenge of starting change from the bottom up
Why facts and impact must come before passion when influencing senior leaders
How to get leadership to stay engaged for the long term

If you’re responsible for customer experience and want to secure stronger buy-in, this episode gives you practical perspectives you can apply straight away.

🎥 Watch the full series: https://www.customersure.com/podcasts...
🌐 Learn more about CustomerSure: https://www.customersure.com
💁🏻‍♂️ Ian Golding profile on LinkedIn:   / iangolding  
🎧 Watch all episodes on Spotify: https://open.spotify.com/show/7eZQuQy...

#VoC #MythBusting