Скачать или смотреть SCMP Webinar: Does data privacy protection mean the end for targeted advertising?

Major internet browsers such as Apple’s Safari and Google Chrome, are clamping down on the use of third-party cookies which help to improve user experience and collect data that helps companies target their ads to the right audiences. Does this spell the end for advertisers making use of consumer data?

The move comes as governments tighten data privacy regulations – including the General Data Protection Regulation, which also addresses the transfer of personal data outside the EU and EEA areas, and California Consumer Privacy Act, which enhances the privacy rights and consumer protection of residents in the state of California, in the United States.

Hosted by the South China Morning Post, the 30-minute webinar will see SCMP experts explainwhat is happening in the market and their response to the changing data landscape with the launch of its proprietary insight & activation platform, SCMP LIGHTHOUSE.

Topics of discussion will include:
Governmental privacy regulations
Apple’s Intelligent Tracking Prevention (ITP) and identifier for advertisers (IDFA) restrictions
Browser regulation of third-party cookies
The main ID initiatives in the market
The Chrome Sandbox web privacy preserving proposals – Federated learning of cohorts (FLoC) and Turtledove – which will still give advertisers the ability to target and measure campaigns
Publisher perspective – how do we think about identity?
Privacy first data collection
Using publisher data for insight and activation