5. PropTech Integration Strategy | The Agent-First Tech Stack | Luke Holden (Ouwens Casserly)

In this episode of the Property Edge podcast, we dive into cutting-edge tools, tech, and perspectives with Luke Holden, Sales Director at Ouwens Casserly (OC) in Adelaide.

He discusses OC's unique approach to integrating technology and AI to boost efficiency and sales. Luke shares insights on the 'OC way,' detailing how 70% standard practices combined with 30% individual flair enhance performance. 

From the importance of user-friendly tech adoption to the benefits of AI in communication and customer journey management, this episode offers valuable lessons for real estate professionals. 


 


00:00 Introduction and Overview


00:48 Meet Luke Holden: Sales Director at OC


01:18 OC's Unique Approach to Real Estate


03:02 Tech and Decision Making at OC


05:39 Implementation and Adoption of Tech


08:10 Cost Management and Efficiency


11:59 Customer Experience and Personalization


23:03 Future of Tech and AI in Real Estate


27:22 Change Management and Adoption Strategies


30:00 Conclusion and Final Thoughts


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