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Скачать или смотреть What It Takes to Be a Professional Artisan Baker

  • Proof Bread
  • 2024-12-07
  • 4198
What It Takes to Be a Professional Artisan Baker
sourdough startersourdough bakerymicrobakeryproof breadproof bakerysourdoughbreadbakingcookingfoodgourmetartisanhomemadehandmadehandcraftedflourrecipehow tokitcheningredientscottage bakeryrusticsmall businessentrepreneur
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Описание к видео What It Takes to Be a Professional Artisan Baker

What does it mean to be a professional artisan baker in today’s world? At Proof, it’s a question we reflect on daily. The heart of our work is deeply rooted in tradition—flour we often mill ourselves, a natural sourdough starter that connects us to thousands of years of history, and a commitment to creating bread with care and intention. Yet, being an artisan baker also means existing in the modern economy, where challenges of efficiency and sustainability often meet head-on with our ideals.

We love the artistry of our craft. Using natural sourdough starters instead of commercial yeast brings complexity, flavor, and nutrition to our bread. Every step, from the grind of local grains to the tension in a perfectly shaped loaf, honors ancient techniques that have nourished communities for generations. But alongside this commitment lies the reality of running a business: paying wages that support our team, sourcing high-quality ingredients, and keeping the lights on in multiple bakery locations.

» Sign up for our masterclass: https://www.milliondollarbaker.com/

Our journey at Proof began humbly, with hands mixing dough in a garage, powered by passion and a desire to build something meaningful. Over time, we’ve grown, learning how to navigate the thin margins that define artisan baking in a competitive, efficiency-driven world. Unlike industrial bakeries with machines producing thousands of loaves at a fraction of our cost, our bread is made by skilled hands, one loaf at a time. This creates a higher production cost, which we can only offset so much in pricing before losing accessibility to our community.

For us, sustainability isn’t just about ingredients; it’s about financial stability. Running an artisan bakery is like walking a tightrope, where even small inefficiencies can disrupt the delicate balance of success. A process change that adds even minutes of extra work can balloon labor costs and put strain on the entire operation. Yet, efficiency doesn’t mean cutting corners—it means doing the work with focus, skill, and intention, so that we can continue sharing this craft with our community.

Despite these challenges, our commitment to authenticity remains unwavering. We’re proud to create something truly special—bread that reflects not only tradition but also the passion and professionalism of every team member who has helped Proof grow into what it is today. By choosing artisan bread, you’re not just buying a product; you’re supporting a vision, a way of life that values quality over convenience and craftsmanship over mass production.

We invite you to be part of this journey. Come taste the difference that dedication and tradition make. Your support allows us to continue balancing artistry and sustainability, one loaf at a time.

» Check out our website: https://proofbread.com/?ref=video

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» Shop Valentich aprons: https://www.valentichgoods.com/ (use code Proof15 for 15% off your purchase!)

» Follow us on social:
  / proofbread  
  / proofartisanbread  
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Proof Bread
125 W Main Street
Mesa AZ 85201

Proof Bread is a modern throwback to a way of life that values small-scale craftsmanship, local community, and creativity.

We are a team of passionate bakers working in a historic building in downtown Mesa that has been converted into a retail bakery.

Everything we bake is long-fermented with our sourdough starter ‘Harriet’. Each product is artisan, crafted by hand, from the best local ingredients, with no shortcuts.

We bake in line with 13,000 years of human history, avoiding artificial processes and unnecessary ingredients. Honoring tradition and serving better bread for our community.

#sourdough #bakery #arizona

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