Consulting case interview: chemical product innovation (w/ BCG & Bain consultants)

Here's a consulting case mock case interview featuring a BCG consultant and a Bain consultant.

🎥 Your client is a midsize German chemicals conglomerate, manufacturing end products used primarily in the construction industry. The company operates a number of diverse segments including Performance Polymers & Rubber, Adhesives, and Paints & Coatings.

You've been engaged by the VP of Paints & Coatings, whose division, which produces dispersions, pigments, and resins, has been faltering in the face of more innovative competitors.

Watch Yatharth Sharma (BCG Consultant) run Eishan Dhandhania (Bain Consultant) through this consulting mock case interview.

🎬 Video Sections:
00:00 Intro
00:32 Question prompt
04:57 Structure
06:42 Brainstorming
09:00 Quantitative
16:32 Calculating NPV
19:50 Go-to-market alternatives
23:26 Synthesis
28:14 Conclusion

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