Скачать или смотреть Half Fried Business Reality | Indian Influencers Business part-2

Food vlogger Tushar, with over 2.5 million YouTube subscribers, launched his cloud kitchen Half Fried in 2024. The brand received early support from food vloggers and quickly expanded into a quick service restaurant.

However, Half Fried soon faced controversy after an iodine test video sparked questions about food quality. Instead of hiding, Tushar responded with full transparency — a move that changed public perception and rebuilt trust.

This video breaks down how influencer-led food brands work, how controversies impact trust, and why transparency matters more than hype in the food business.


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