Why is healthcare branding essential?

Natasha E. Davis answers this and more questions on my new podcast.

Why is healthcare branding essential? —
“Healthcare branding is very essential these days because healthcare as a whole has condensed and consolidated, where several, many years ago, we had so many options to healthcare. We had many hospitals, many office buildings. We had so many options that is no longer there. Healthcare has folded and folded through acquisition of large organizations and so therefore, we don't really have a lot of the small rural hospitals or the local hospitals or the local offices in which we can choose from. And so healthcare in itself has shifted dramatically across different state lines and different countries. Options are not really there. And so it's important to pay attention to even more so now, what is the infrastructure? What is the position, and what is the posture of a healthcare system so that other persons, like patients and customers and stakeholders, they know what they're buying into when they step into a particular healthcare system.”

This is just an excerpt—Listen to the full episode here:
➡️    • Building A Healthcare Brand with Nata...  

Visit the podcast page to learn more:
➡️ https://www.ebaqdesign.com/podcast/bu...

Natasha is a brand strategist and the CEO of Impact Branding, which is a brand strategy consultancy that mainly works with healthcare companies, helping them expand the profitability of their brand.

Natasha is also an award winning author and speaker and trainer, often affectionately referred to as "The Chief Visionary".
--
#branding #podcast #shorts