‘How I grew my no- & low-alcohol beer sales by 45%’

Описание к видео ‘How I grew my no- & low-alcohol beer sales by 45%’

The no- & low-alcohol beer sector presents huge opportunities for convenience store retailers to capitalise on spend. Find out how Heineken UK worked with Nisa Torridon Convenience to implement some basic category management principles which led to a 45% uplift in sales after one month.

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