Optimize | Kevin Indig on the August Core Update, AI Overviews, and SEO

Join Nate Matherson as he sits down with Kevin Indig for the sixty-fifth episode of the Optimize podcast. Kevin is an advisor to some of the world’s fastest-growing startups and has defined organic growth strategies for companies like Ramp, Reddit, Bounce, Dropbox, and Hims. Before becoming an advisor, Kevin led SEO and growth at major companies like Shopify, G2, and Atlassian. He also publishes the Growth Memo, a popular newsletter with over 14,000 subscribers, where he shares insights on SEO, growth, and digital marketing. In our episode today, Nate and Kevin dive into the latest on Google’s core updates, including early insights into the August core update. Kevin shares his observations on recoveries related to the Helpful Content Update and discusses the impact of volatility in search results. Listen to hear why he suggests caution when making changes in response to core updates. In this week’s deep dive, Kevin explains everything you need to know about AI overviews in 2024. Kevin gets tactical, sharing insights from his extensive analysis of AI-generated content, including the pros and cons of using AI in SEO strategies. Rounding out the episode, Kevin and Nate cover topics like the rising importance of user-generated content (UGC) sites, the evolving role of backlinks, and the surge of interest in programmatic SEO. Closing the episode is our popular lightning round of questions!

Learn More About Kevin Indig

Kevin is an advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Reddit, Bounce, Dropbox, Hims, Nextdoor and Snapchat.

Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 developer company Atlassian.

Once a week, he sends The Growth Memo to +14,000 subscribers and regularly speaks at conferences around the world.

LinkedIn:   / kevinindig