Скачать или смотреть Building for India's Farmers, BharatAgri (Crop Inputs E-Commerce & Farming Advisory Platform)

Farmers ordering seeds & fertilizers online? Paying via UPI? Skipping the local shop & buying directly from an app? Booking virtual farm consultations to improve their yield?

That’s exactly what’s happening at BharatAgri, a farming advisory & direct-to-farmers e-commerce platform for crop inputs.

In our latest High IQ podcast episode, we sit down with Siddharth Dialani (Co-founder, BharatAgri) & Madhukar Sinha (IndiaQuotient), hosted by Anand Lunia (IndiaQuotient), to break down:

What is the state of agriculture in India today?—Farming in India needs a lot of fixing, but can we one day realize its true potential & become a global food supplier? What would that take?

The myth that farmers won’t pay for digital services & order online—they do, as long as there’s value.

How BharatAgri built an e-commerce platform for farmers from scratch—2 Mn MAUs, 15k+ SKUs, delivering to 20k+ pin codes across India.

Why farmers are more like urban consumers than we think—the way they buy is changing fast.

What investors get wrong about India's agri space—funding loans vs. building real solutions.

Can Amazon just enter and take over?—Why trust & advisory-driven purchases matter.

This episode is a must for anyone building in agriculture in India!

Chapters:
0:00 - 1:40: Episode Preview
1:40 - 2:39: Introduction to BharatAgri: India’s largest direct-to-farmer e-commerce platform for crop inputs.
2:39 - 3:04: Farmers are ordering online? Just like how we order on Amazon.
3:05 - 3:30: BharatAgri does not have an on-ground sales team or a sales-led call center to bring in farmers as customers.
3:38 - 4:21: Farmers are just like urban consumers
4:21 - 6:09: Sharma Ji ka beta (a.k.a. Siddharth) should be working at Google, Facebook, or at the very least an app startup. Why choose agriculture, then?
6:11 - 8:15: Sai Gole, Co-founder of BharatAgri’s farming background and its impact on the problem they are trying to solve today.
8:15 - 8:25: Introduction to Madhukar, GP at IndiaQuotient, and his experience in agriculture in India
8:25 - 8:42: Why did Madhukar back BharatAgri instead of other Agri startups?
8:43 - 11:30: Madhukar’s experience working with farmers
11:31 - 13:38: Why did Madhukar choose to support BharatAgri (Efficiency-focused startups over market-linkage startups)
13:39 - 14:15: Agricultural extension services — then vs now (expensive and inconvenient vs tech-based and accessible)
14:17 - 15:29: Madhukar and Gagan’s experience with farmers in Satara; BharatAgri’s customers being proud of the yield.
15:30 - 15:58: B2B vs. B2C for BharatAgri. Who pays — farmers, NGOs, or government agencies?
16:01 - 18:57: What is the farmer persona? What is the biggest challenge of their life?
18:57 - 19:50: Every agricultural practice is correlated with religion
19:50 - 20:34: Agriculture is an absolute science; you can perform all steps in a measured way to improve yield.
20:34 - 21:32: Are farmers happy in their lives? Do they want to keep farming?
21:32 - 22:03: Farmers are no different from people in the city. They are ordering online, very modern, paying through UPI.
22:03 - 26:39 The journey of discovering farmers as consumers.
26:39 - 28:06: Siddharth and Sai’s story of moving to the village and starting BharatAgri
28:07 - 29:03: Changing the name to BharatAgri
29:03 - 32:48: Giving money to farmers vs. charging money from them — which approach is correct?
32:48 - 34:27: Is BharatAgri’s relationship with farmers just transactional? Does loyalty exist?
34:27 - 37:31: Will the network effect impact BharatAgri? BharatAgri’s moat
37:32 - 40:56: What were the second-level challenges in getting people to access the right information, payments, last-mile delivery, COD? Are these farmers already using Amazon, or is BharatAgri their first e-commerce platform?
40:56 - 41:12: Does BharatAgri have a private label, and how big is it?
41:12 - 41:58: Why has BharatAgri started its marketplace?
41:58 - 43:01: What's the AOV? Are the products very bulky? Market size of various types of Agri products
43:01 - 44:00: How do payments in BharatAgri and rural India take place?
44:00 - 45:29: Are younger generations the customers for Agri products as well?
45:29 - 49:33: Upcoming opportunities in the Agri space
49:33 - 52:26: How do you maintain culture in BharatAgri? How do you select team members? How do you keep them charged? Is there a common thread between people who join BharatAgri?
52:26 - 53:46: Do Madhukar and Siddharth plan to take up farming?
53:49 - 55:33: Crop selection is important for income maximization
55:33 - 58:55: Why are farmers ordering online and from BharatAgri over retail stores?
58:55 - 01:05:25: Rapid Fire

Watch past High IQ Podcast episodes:
Apple Podcast: https://tinyurl.com/yhrtx437
Spotify: https://tinyurl.com/3tamwhs8
Kuku FM: https://tinyurl.com/4ptpnp95

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