Скачать или смотреть The rise and fall of Red Bull: A $32 million collapse

The untold story of Red Bull's dramatic downfall reveals how the energy drink empire that revolutionized an entire industry faced an unexpected $32-million collapse that shocked beverage markets worldwide. This documentary explores Red Bull's meteoric rise from a small Austrian startup to a global phenomenon that defined energy drink culture and extreme sports marketing. Discover the full timeline of events that led to this surprising financial crisis, examining the company's innovative marketing strategies, celebrity endorsements, and the high-risk ventures that initially made them billions. We analyze the critical factors behind their downfall, including regulatory challenges, health concerns, and intense competition from newer energy drink brands flooding the market. This comprehensive deep dive breaks down how changing consumer preferences toward healthier alternatives and mounting legal pressures contributed to their financial struggles. Learn about the corporate decisions that turned a caffeine empire into a cautionary tale and what this collapse means for the future of the energy drink industry.