Website UX review: Socking.co

The toughest part about e-commerce sites is answering the question "Why should I buy from you instead of someone else?"

This week Paul reviews https://socking.co/, an e-commerce site that sells socks. He covers the payment and checkout experience, pre-empting customer concerns, aspirational imagery, and the ubiquity and value of social sharing buttons.

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This video is part of the "Website UX reviews: first impressions" series where Usability consultant Paul Boag reviews websites he's never seen before, giving his first impressions and providing useful feedback, critiques, and praise to their creators.

If you're looking to improve your website, watching Paul take a close look at these sites will give you ideas that you can apply to your own! https://balsamiq.com/learn/videos/web...

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