Скачать или смотреть The Goldilocks Zone: Setting the Perfect Ask Amount for Every Donor - Nic Prenger

Setting the right ask amount for a donor is the ultimate high-wire act. If you ask for too much you might alienate your donor. But if you ask for too little, you’ll raise less money for your mission.

So how do you set the perfect amount – not too high, and not too low?

Join Nic Prenger as he presents the latest research and proven strategies behind setting the perfect ask amount for each potential donor on your list.

Attendees will learn practical tips on how to set ask amounts, including:

-Which data points are most important when setting ask amounts?
-How much more will you raise with responsive ask amounts?
-How much can you realistically expect to increase one person’s gift?
-Should your pledge card include one-time ask amounts, recurring amounts, or both?
-What’s the best way to use wealth research data when setting ask amounts?
-What’s the best way to get started setting better ask amounts?

About the Speaker
Nic Prenger is the founder of Prenger Solutions Group, a tech-savvy fundraising consulting firm, and the creator of AskGenius and AutomateGenius. Nic’s team of fundraising and database enthusiasts are constantly finding innovative ways to help nonprofits raise more money with fewer headaches