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Sir Martin Sorrell advises students on Starting up a new business.
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Sir Martin Sorrell advises students to look as the faster growing markets. The two market 'planets he describes are planet 'No Growth' (US and Western Europe) and planet 'Growth' which are the less 11 world economies.
This new generation of people starting businesses are much more mobile compared to Martin Sorrell's generation in terms of willingness to pick up new things and learning languages. He says that being more flexible is much more important now than it ever was.
Advice for starting up a new business is to look for geographical growth and technological change. It's important to think about the application of data to a business and 'Horizontality', which is getting people in various parts of the organisation to work together in a more cohesive and effective way

Filmed on 22nd October 2012
Sir Martin Sorrell's full address on 'The Changing World': http://bit.ly/MartinSorrellTheChangin...
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ABOUT SIR MARTIN SORRELL:
Sir Martin Sorrell became CEO of WPP in 1986, which has since grown to be the world's largest advertising and marketing services group. He is an adviser for various international business schools, including Harvard and the London School of Business. His public recognition has earned him a number of awards, including a knighthood in January 2000

ABOUT THE OXFORD UNION SOCIETY:
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