Скачать или смотреть How All the Pieces Work Together in Digital Ads

When I first started with programmatic advertising, I thought it was just about “buying ads automatically.” But soon I realized—it’s an entire ecosystem with multiple players working together to make ads reach the right people at the right time.

Here’s how it really works:
🌟 Advertisers – Brands who want to promote products or services.
🌟 Agencies – Experts managing campaigns on behalf of advertisers.
🌟 DSP (Demand-Side Platform) – Where campaigns are set up, targeting is defined, and bids are placed.
🌟 SSP (Supply-Side Platform) – Where publishers sell their ad inventory.
🌟 Ad Exchange – The marketplace connecting buyers and sellers in real-time.
🌟 Publishers – Websites and apps providing space for ads.

Understanding the ecosystem helped me optimize campaigns better and reach audiences more effectively. Programmatic isn’t just automation—it’s a carefully orchestrated network.

👉 Have you worked with programmatic ads yet? Which part of the ecosystem do you find most interesting?

#ProgrammaticAdvertising #DigitalMarketing #AdTech #MarketingStrategy #MarketingTips #LearnWithMe #DigitalAds #AdOptimization #MarketingEcosystem