Скачать или смотреть How Pirelli’s Cyber Tyre Is Turning Tires Into Intelligent Tech | Piero Misani

What if the most important technology in your car wasn’t the battery, the software, or the sensors — but the tire?

In this episode of Cars and Culture, host Jason Stein sits down with Piero Misani, Global Chief Technical Officer of Pirelli, to explore how the groundbreaking Cyber Tyre is transforming vehicles from the ground up.
Piero explains how Pirelli’s Cyber Tyre goes beyond pressure sensors — feeding real-time tire intelligence directly into vehicle control systems, enabling smarter ABS, stability control, suspension tuning, and even vehicle-to-infrastructure communication. The conversation spans everything from Pagani and McLaren hypercars to smart cities, EV efficiency, AI-designed materials, and sustainable tire innovation.

Drawing on lessons from Formula One, advanced simulation, and AI-driven compound development, this episode reveals how tires are becoming data platforms, not just performance components.

🔑 In this episode, you’ll learn:
What makes Pirelli’s Cyber Tyre different from traditional tire sensors
How tire data improves braking, stability, and vehicle safety
Why tires are critical to EV range, wear, and efficiency
How Cyber Tyres enable smart roads and vehicle-to-infrastructure (V2X) communication
The role of motorsport in accelerating tire technology
How AI is reshaping tire materials and sustainability
Why “power is nothing without control” matters more than ever

This is a deep dive into the future of mobility — where performance, intelligence, and sustainability converge at the contact patch.

🎙️ Cars and Culture brings you conversations with the leaders shaping the future of the automotive world.

00:00 – Intro
2:26 – Turning Tires Into Intelligent Data Platforms
4:20 – What the Cyber Tire Actually Measures
10:06 – From Reactive to Predictive Safety Systems
12:14 – Smart Roads, V2X & City Infrastructure
19:38 – Formula 1, Motorsport & Extreme Testing
22:14 – Sustainability, AI & Hypercar Performance
27:37 – The Next Tire Revolution: AI & Manufacturing
35:05 – Bespoke Tires, Brand Identity & Driver Experience
39:32 – Lewis Hamilton, Motorcycles & a Personal Motorsport Story