Google Ads Conversion Tracking for Beginners

Learn how to track conversions in Google Ads. In this video, you will learn about the differences between the dedicated Google Ads conversion tag and importing conversions from Google Analytics. We will also outline the other types of conversions you can track into Google Ads, and walk-through how to add the Google Ads conversion tag to your website using Google Tag Manager.

JUMP TO A TOPIC:
0:00 Introduction
0:51 Importance of tracking conversions
1:18 Ways to track website conversions
1:48 Conversions and accuracy
2:05 Comparing conversion tracking
3:46 Attribution and conversions
4:57 Google Ads conversion tag
10:48 Using Google Tag Manager
13:12 Other types of conversions
15:01 Import conversions from Universal Analytics
15:48 Import conversions from GA4 (Google Analytics 4)
16:30 Track conversions once
16:52 Conclusion

YOUR EXTRA RESOURCES:
○ Performance Max campaigns –    • Performance Max Campaigns in Google A...  
○ Attribution in Google Analytics –    • What Is Attribution In Google Analyti...  
○ Google Tag Manager tutorials –    • Google Tag Manager Tutorial // Lesson...  
○ Linking Google Analytics (Universal Analytics) –    • How to Link Google Analytics to Googl...  
○ Linking Google Analytics (GA4) –    • How to link a GA4 to Google Ads (prev...  
○ Google Ads Fundamentals course (paid) – https://www.lovesdata.com/courses/goo...
○ Google Ads Advanced course (paid) – https://www.lovesdata.com/courses/goo...
○ Google Tag Manager course (paid) – https://www.lovesdata.com/courses/goo...

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