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Robert Priel of Cigar Manor sits down with Alex Leghorn, the U.S. Brand Ambassador for Davidoff Cigars, for an intimate conversation on craftsmanship, legacy, and the evolving culture of premium cigars.

In this refined, behind-the-scenes dialogue, Alex shares his journey, the philosophy behind true cigar excellence, and what continues to set Davidoff apart in a rapidly changing industry.
A thoughtful, elegant discussion—perfect for those who appreciate the art, ritual, and heritage of the world’s finest cigars.

Timestamps:
0:00 Intro and welcome (Cigar Manor x Alex)
0:21 Alex’s first cigar story (senior year of high school)
0:57 Learning how to appreciate cigars over time
1:22 Cigars as networking, community, and mental peace
2:13 The moment he went from consumer to industry (April 2018)
2:36 Leaving a different career because it wasn’t fulfilling
3:18 Pitching social media to get his foot in the door
4:06 Taking over as GM after an unexpected loss
4:41 How being near headquarters changed everything
5:11 The text that led to the role and the 7-interview process
6:03 “Time beautifully filled” and why time is the brand’s ethos
7:11 “This industry is the people” (what fulfills him most)
8:14 Mentors who shaped his approach and education style
10:38 Events aren’t just cut and light, it’s the full experience
12:06 Pulling back the curtain: what manufacturers do differently
13:28 What Davidoff brings to the industry (consistency, QC, time)
17:30 Biggest surprise: fermentation and why it matters
19:46 The reality of aging and how long the process really takes
20:41 The “32 hours / multiple times” fermentation labor breakdown
21:27 10-year rolling requirement to touch a Davidoff cigar
22:54 A day in the life on the road (supporting retailers)
23:31 “You can’t just write a check” appointed merchant explained
33:39 Tackling the “pretentious” perception and American palate
43:08 Responding to “Davidoff is expensive” without defensiveness
49:56 Rapid fire questions + “one word that defines Davidoff”