Скачать или смотреть Title: Branding Bootcamp 1.3 - Creating Brand Identity: The Subconscious Brand Scan

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Adam Tigges, expert on creating brand identity of Dubuque Social Media presents the 3-step secret to hacking the subconscious brand scan!

In this training on how to brand a small business, Adam goes over exactly what branding is so that you can begin the process of creating your brand identity.

If you prefer to read rather than watch the video, here's the transcript.:

Title: Branding Bootcamp 1.3 - Creating Brand Identity: The Subconscious Brand Scan

Prepare yourself for how it's going to feel when you break open the treasure chest and unearth the step-by-step strategy to creating brand identity and hack human instincts to magnetize hordes of prospects, customers, revenue, and profits to your brand like clockwork by manipulating the Subconscious Brand Scan.

I'm Adam Tigges with Dubuque Social Media Solutions. Are you ready to know more about how to brand a small business?

0:50 - What is the Subconscious Brand Scan?
We all do it. Any time we meet somebody new, we subconsciously size them up and it happens in less than 3 seconds.

How will you feel when more and more interest mounts in the community about your business?

3:40 - The Good News:
As customers are looking for businesses that provide the products and services that you provide, you need to ace the subconscious brand scan... and believe me, they're coming in with their skepticism knob turned up to 100!

You will do this by being crystal clear on what you serve, who you serve, and how to you serve them.

Fortunately, passing the subconscious brand scan and knowing how to brand a small business is nothing more than a scientific process. Here it is:

4:00 - Brand Scan Hacking:
Step 1: identify specifically what you offer. And I mean specifically - like "red onion" specific.

Make a detailed list of all of the products and services that you offer, and spare no details on each.

Step 2: identify exactly who you want to do business with. If you want to do do business with everybody, mark it down, you will fall prey to every vampire out there.

Step 3: find out how to serve your prospects. In other words, do some research on Kindle, YouTube, or Google to find out the specific questions your customers are asking.

Link these questions, concerns and pain points to your products and services and show that your offerings address the questions, concerns and pain points that you researched.

6:12 - How I Hack the Brand Scan:
In my case, I offer branding advice. For businesses that are desperate for a cohesive marketing plan that actually works, that specifically is how I can help them.

For businesses that are looking for social media marketing guidance, I show them how to set up their profile to get eyeballs, and post to create engagement.

My ideal prospect is a small to medium business owner within a 20 mile radius of Dubuque Iowa who seeks to outsource the management of their marketing.

My ideal prospect is somebody who in many cases would like to learn how to brand a small business themselves, and once they discover how to do it themselves realize how much work it is and will then gladly pay me to do it for them.

The questions, concerns and pain points of my prospects are the following:

I'm way too busy to do social media, but I know I should be doing it - somebody help!

I'm no marketing genius - but I know I need serious marketing help and I'm open to doing it myself.

I do my own social media, but I don't know if I'm doing it right... teach me how to do it better.

8:30 - Results of Hacking the Brand Scan:
If you implement these three steps, you will notice two things happen that are huge parts of how to brand a small business:

Number one, you will repel those who you do not want to do business with and number two,

You will attract those who will give you the subconscious brand scan and be prequalified to pass - and that means they'll see you for who you truly are:

The no-brainer answer that they've been searching for all along.

9:20 - How to Learn More
Interested in more about how to implement laser-targeted branding into your business?

Connect with me on LinkedIn at using the link below and we can arrange a complimentary 15 minute consultation in person or over the phone.

  / adam-tigges  

By the end of our visit, together we will have produced your ironclad action plan, tailor made for your specific business - ready to be deployed immediately.

You'll also get my Branding Bible Cheat Sheet, with every branding secret I know about creating brand your brand identity right at your fingertips and so much more.

You made it this far...

Let's connect!

If you have any questions, please don't be afraid to ask. Also, please Like, Subscribe, Share and/or Comment if you found this video about how to brand a small business helpful!

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