How bad do you want it? Les Gold at TEDxDetroit 2013

Les Gold is the patriarch of the family behind American Jewelry & Loan in Detroit. He's an entrepreneur, best selling author and star of the television show "Hardcore Pawn".

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Learn more about TEDxDetroit at http://TEDxDetroit.com