Shopify Facebook Pixel: View Content Ecommerce Event using DataLayer and Google Tag Manager

🌐 Check out our blog post for more details: https://trackingacademy.com/blog/shop...

Hey everyone! 🙌 In today's video, we're diving into the world of online store setups. We'll explore how to configure the view content event on your Shopify store for Facebook Pixel using Google Tag Manager. 🖥️🛍️

👉 This video is perfect if you're not using Shopify's built-in app for Facebook and Instagram. We'll go step-by-step to ensure your view content event fires correctly, even if you're facing issues. Plus, we'll show you how to integrate both the native setup and tag manager effectively. 🚀

Chapters:
0:00 Introduction and Overview 🌟
0:41 Configure Google Tag Manager on Shopify 🛠️
1:45 Setting Up Facebook Pixel Base Code 🔵
3:00 Custom HTML Tag Creation for View Content Event 📝
4:20 Testing the Setup 🧪
5:03 Communicating with Developers or DIY Code Setup 💻
9:19 Triggering View Item Events 🚀
10:01 Configuring View Content Events 🔍
14:55 Using Custom HTML Tag for View Content Event 🖥️
17:01 Using Facebook Pixel Tag Templates 📊
18:55 Publishing & Verifying Your Setup ✅