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This video is about the "Effective process for identifying Customer needs" topic but we also try to cover the following subjects:
-Identify customer needs and wants
-Customers needs and wants
-How to identify customers' needs and wants?

Within the Track/Measure/Refine Metrics methodology, we encourage our clients to develop a process to identify changes in the needs and expectations of their clients.

This can be as simple as a proactive survey or regular communication to the customer so that they can easily share their feedback on your services or product and whether or not their needs were met, and if not, how you can better serve their needs or changing needs in the future.

Customers' needs evolve and new competition may influence your customers so watching what new and innovative service/products your competitors are providing is also a good way to identify and improve. The key is to build this process into your system as an ongoing procedure so that you are proactive and then regularly review the feedback with your team to collaborate on how you can improve.

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