Google Ads/PPC for Eyewear Business - Eyewear Digital Marketing Services, $37000 Sale

Discover how we optimized Google Ads for an eyewear business 👓, increasing conversions 📈, sales 💰, and ROI 📊 with targeted strategies.

⚡⚡Reach out to us through our website https://www.softtrix.com/
⚡⚡Our WhatsApp Number➜ https://wa.me/+919876152197

Timestamps:-
0:00 - Introduction
0:55 - Client Overview
1:13 - How the Client Reached Us
1:39 - Account Audit & Issues
2:37 - Solution and the Campaign Optimization
5:58 - Results & Improvements
6:43 - Conclusion
7:39 - Please Do Like Share & Subscribe

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Hello everyone and welcome back to our YouTube channel!👋 My name is AMI, and I have over 15 years of experience as a Google Premier Partner 🏅. We specialize in optimizing Google Ads for increased sales 📈 and leads 📊.

Today, we’re sharing how we helped an innovative IV brand 🚀 improve their performance. Initially, their campaigns struggled with low visibility 👀 and poor ROAS 💸. Through strategic optimization 🔧, we increased their conversions by 72% 🔝 over three months, raised their revenue by $37,150 💰, and improved their ROAS from 2.1 to 4.36 📊.

Client Overview:
The client specializes in sustainable, high-performance IV products made from eco-friendly biopolymers 🌱 and precision metals 🛠. Despite their unique products, their campaigns lacked structure and visibility in the competitive IV market ⚔️.

How the Client Reached Us:
The client had been running Google Ads campaigns but wasn’t seeing the performance they expected 😕. After watching our YouTube video on Google Ads optimization 🎥, they reached out for help to rework their campaigns 🔄 and fix the issues they were facing.

Account Audit & Issues:
Upon reviewing the client’s Google Ads account 🧐, we identified several key issues that were limiting their campaign performance 📉. This led to wasted spend 💸 on underperforming products while high-performing products didn’t get enough budget 💡. Another major issue was inaccurate conversion tracking 🚫, making it impossible to effectively measure campaign performance 📉.

Optimization Solutions:
We implemented a series of targeted solutions to address these issues and improve their Google Ads performance 🔧.
Optimized Google Merchant Center Feed 🛍: We ensured product titles, descriptions, and images were accurate and compelling 📸, following Google’s best practices 🔑.
Restructured Product Campaigns 🔄: We focused on specific product categories like sunglasses 🕶 and stylish IV collections 💼, allowing for better targeting 💵.
Introduced PMax Campaigns 🎯: We leveraged Google’s machine learning 🤖 to maximize ad visibility across all Google properties 🧑‍💻, boosting conversions 📈.
Product Segmentation 🗂: We focused on high-performing products like sunglasses 🕶, increasing budgets on top performers and reducing spend on low performers 🚫.
Advanced Audience Targeting 🎯: We used dynamic remarketing campaigns 🔄 to re-engage users who had visited the site but didn’t complete a purchase 🛒.
Budget Allocation Optimization 💰: We focused the budget on high-performing products 🏆, ensuring effective ROI and improved campaign efficiency 🔥.
Fixed eCommerce Tracking Issues 🛠: We worked on fixing the purchase tracking 🔍 to ensure accurate conversion data 📊, enabling data-driven decisions 💡.

Results & Improvements:
After implementing these strategies 🔧, the client saw significant improvements 🚀 in their Google Ads performance. Over three months, we increased conversions by 72% 📈, boosted revenue by $37,150 💰, and raised the ROAS from 2.1 to 4.36 📊. Targeted optimizations improved the CTR by almost 45% 📊, driving high-quality traffic 🌐 and increased product visibility 👁.

Conclusion:
By addressing the client’s Google Ads account issues, optimizing their Merchant Center feed 🛍, restructuring their campaigns, and focusing on high-performing products💪, we were able to significantly improve their ad performance🔥.
If your Google Ads campaigns are underperforming😔 and you’re facing tracking issues 🚫, we’re here to help! Reach out to us today 📞 to see how we can improve your purchase tracking, boost sales💰, and increase your ROAS📈. Contact us through WhatsApp📲, and we’ll offer a free audit🆓.
Please like👍, share📤, and subscribe🔔 to our channel for more tips and strategies!
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