Combatting the Counterfeit Drug Trade: Ashifi Gogo at TEDxBoston

"Over 700,000 people die every year. That's equivalent to four fully packed jumbo jets crashing every day. Now that would make the headlines if it were that obvious."

Counterfeit medications aren't just placebos. Turns out over 700,000 people die annually from fake malaria and tuberculosis drugs alone. Ashifi Gogo presents an elegant solution that combines cell phones, community, and the cooperation of governments and pharmaceutical companies to beat the $200 billion fake medication menace in developing countries.

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