How is DECATHLON dominating the INDIAN SPORTING MARKET? - *Business Case Study*

INTRODUCTION:
If you have even the slightest interest in the gym, sports, or trekking, I am sure you must have visited Decathlon. Whether consciously or subconsciously, you might have liked their store too and would like to go there again. But what's remarkable is how Decathlon has created a unique identity in India, surpassing well-established sports brands like Nike, Adidas, and Reebok in sales.

Decathlon, being a French company, managed to open 104 stores in India by deeply understanding Indian customers.

Their success can be attributed to genius strategies that set them apart from competitors, making Decathlon the 2nd largest sports brand in India with an annual business of around 3000 crores every year. So, if you are interested in business stories or case studies and want to learn unique business strategies, watch this video as it explains Decathlon's approach and discusses valuable business lessons from Decathlon's Story.