Gucci’s Capsule Wardrobe, A Creative Director’s Dilemma & A Brief History of Gucci’s Ad Campaigns

Today we’re going to take a look at the new 2024 Gucci menswear ad campaign and disseminate a 15 Piece Capsule Wardrobe that can carry every guy through any occasion life may bring. These pieces are each icons in their own right, so they will certainly guarantee a lifetime of style. In addition we’re going to be discussing Gucci’s proposed transformation under the newly appointed creative director, Sabato de Sarno. This new ad campaign has several hints at his inspiration - the Tom Ford era of the house. We’ll look at some of Tom Ford’s Gucci advertisements, as well as the ads from his competitors in the luxury fashion market in the late 90’s and early 2000’s. Finally, a dissection of the state of the role of the creative director in 2024, and some theories around de Sarno’s uphill battle to turn the house of Gucci around.

Thanks for watching!



Music Provided by Epidemic Sound



What I’m Wearing:

Black Linen Sportcoat: Polo by Ralph Lauren

White T-shirt: Goodfellow & Co by Target

#mensfashion #fashion #fashionhistory #fashionindustry #gucci #guccishoes #tomford #mensstyle #style #styleinspo #capsulewardrobe #fashiontrends #mensfashion2024 #outfitideas #outfitinspo #loafers #adcampaigns #fashionstyling #style #styleinspo #luxuryfashion #creativedirector