Скачать или смотреть Benetton's 'One Faith' ad: Tackling India's sensitive issues |

United Colors of Benetton has come up with a very out of the box approach for its new advertisement called One Faith.

It shows two groups of boys with one group dressed up in a Muslim stereotypical attire and the other group dressed in a Hindu Stereotypical attire. They are all shown to walk towards each other with aggression. People around them and even the viewers of the advertisement are made to think that there would be some sort of riot or feud between them. But in the end, they are shown to play cricket in an amicable fashion. Cricket unites them all. It is a United India, united by play.

United Colors of Benetton: #OneFaith #UnitedByPlay
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Credits
Advertising Agency: Terribly Tiny Tales, Mumbai, India
Director: Karan B. Shetty
Production Company: Fingerprint Films
Producers: Madhukar Kotian, Vijay Carvalho
Copywriter: Kumail Changezi

This video is about:
#benetton india campaign #Benetton India #united colors of benetton campaigns #united colors of benetton ads #united colors fo benetton #united by faith #UCB india ads #UCB India #bentton india united by faith #Benetton india republic day ad, Hindu Muslim, India