Client Success: Leveraging Data For More Effective Email Personalization At SeaWorld

We’re onsite at SeaWorld in Orlando, Florida, to speak to Corporate Marketing Manager Katie Rhine about what it takes to run the marketing for one of the largest parks in the world.

With 12 different parks, including three SeaWorld locations, 2 Busch Gardens, Discovery Cove, Sesame Place, and a variety of waterparks, SeaWorld has a marketing challenge. The team was tasked with making better use of their data for more effective personalization for guests in the face of a rapidly changing landscape. Take a trip to SeaWorld in this session and learn about their digital transformation and the role email plays in their ability to deliver more relevant and personalized experiences.

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